Will NHT kill Open Exchanges?

I attended 212 Interactive Advertising's (@TwoOneTwoNYC) Video Panel yesterday evening and got some great insight into where video advertising is going.

1 - It is getting significant enough that the problems and warts are coming to the surface and need to be addressed. People caring about the problems and the discussion around the problems are a significant step in growth.

2 - Non viewable ads and Bot traffic are so significant that it has it's own acronym: NHT Non Human Traffic. Its a problem that is getting agency attention as they need to solve it to attract TV dollars. 

3 - It is Ari Bluman's (Chief Digital Investment Officer, North America, GroupM) stated goal/directive that none of his clients will buy inventory on an open exchange by the end of 2014. All programmatic video buys will go to private exchanges since those premium publishers can be personally responsible for making sure the traffic is human, the ads are viewed and the content is appropriate. 

4 - Nobody mentioned directly buying or selling video inventory. Everything was centered around programmatic. 

5 - Natalie Bokenham, SVP Managing Partner UM, talked about how one of her top clients can't get enough digital video advertising inventory. The ROI on those campaigns have proven well worth it and they have a lot more buying to do before she sees that leveling off.